Katharine King (KK) is currently the Group Customer Strategy Research Director at evoke, where they lead a team focusing on customer-led insights for global gambling brands. Previously, they held significant roles such as Research Director at Metro UK and Head of Research at William Hill, driving strategic research initiatives and customer understanding across various markets. In addition to their research career, KK is a part-time marriage relationship coach, trained in Laura Doyle's methods to help others enhance their personal relationships. They hold a BA in French and English from Cardiff University.
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