Rafael Berti

Ambassador at EVOLVE Commerce Club

Rafael Berti is an experienced professional in ecommerce and marketing, currently serving as an Ambassador at EVOLVE since October 2023. As the Founder and CEO of Paragon since May 2020, Rafael has focused on niche marketing and marketplace management, particularly on Amazon. Previous roles include Ecommerce Manager at Dangaard, where responsibilities included partnership management across Europe, and Co-Founder/Director at Biassa APS, specializing in tech solutions. Rafael has also held positions such as UK Ecommerce Manager at Lux Group International Sales ApS and Head of E-Commerce at TOWER London, overseeing strategic ecommerce initiatives and team development. Early career experiences include roles as E-Commerce Assistant at Contrado Imaging Ltd. and Scorpion Shoes. Rafael holds a Bachelor of Business Administration from Syddansk Universitet and a degree in Mechanical Engineering from Universidade Federal de Uberlândia.

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