Mark Allaway CMktr is an accomplished marketing professional with extensive experience across various sectors. Mark is currently the Owner of Evosa, established in September 2024 to provide specialized marketing services that optimize business profitability. Previously, Mark served as a Customer Insight Specialist at Moneybarn, where significant accomplishments included driving a comprehensive Voice of the Customer program and fostering a customer-centric culture. Mark’s background also includes roles as a Senior Marketing Executive at Your Mortgage People and The Fair Trade Practice, alongside earlier positions in media and communications. Mark holds a BA Hons in Multi-Media Journalism from Bournemouth University and has consistently leveraged insights to enhance marketing strategies and stakeholder engagement throughout a diverse career.