Evosa
Mark Allaway CMktr is an accomplished marketing professional with extensive experience across various sectors. Mark is currently the Owner of Evosa, established in September 2024 to provide specialized marketing services that optimize business profitability. Previously, Mark served as a Customer Insight Specialist at Moneybarn, where significant accomplishments included driving a comprehensive Voice of the Customer program and fostering a customer-centric culture. Mark’s background also includes roles as a Senior Marketing Executive at Your Mortgage People and The Fair Trade Practice, alongside earlier positions in media and communications. Mark holds a BA Hons in Multi-Media Journalism from Bournemouth University and has consistently leveraged insights to enhance marketing strategies and stakeholder engagement throughout a diverse career.
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Evosa
Evosa offer 3 Marketing specialisms to make and save your business money – all delivered by our founder and Chartered Marketer Mark Allaway. Whatever your industry or the size of your business, harness the power of feedback from your customers, your colleagues, your partners and more to find out what is working well and where improvements need to be made. Collect feedback effectively, asking the right questions at the right moments, and analyse your insights at scale to make continuous improvements to your products and processes quickly and cost-effectively. Embed a customer-centric culture to set yourself apart from your competitors, and measure your performance with meaningful customer-led metrics - all backed by a specialist with years of experience and a speaker at CX industry events. Evaluate and evolve the identity of your business by developing your brand to truly capture what you do, but crucially how you do it too. Let your logo, font, website, social media, communications and more speak for you at first glance, so you have confidence that customers, colleagues and communities know who you are right away. Develop a cohesive, holistic and long-term marketing strategy that is right-sized to your business to eclipse your competitors and achieve your goals. Take the planning and delivery of your Marketing off your plate so you can focus on doing what you do best. Speaking to your customers should never be taken for granted - but sometimes as a small business owner or sole trader in particular you have so much to manage that you might not be able to respond as quickly as you need to, costing you reputational damage and potentially losing leads. Having a defined and expertly crafted communications suite can speed up your response times and ensure those leads do not fall through the cracks. Work with a qualified journalist and Chartered Marketer to develop a professional and effective comms catalogue that you can call on throughout your customer journey.