Kelly Michael

Kelly knew she was destined for a career in advertising when, as a child, she chose to watch infomercials and not cartoons like other kids her age. Shortly after graduating from college, she found herself in advertising sales. While Kelly loved being able to tap into her creative side and use the skills she acquired from her degree in communications and public relations, it didn’t take long before she realized she wanted to be on the buying side of advertising. Once she made that transition, she never looked back.

Kelly has worked in marketing on both the client and agency sides, with much of her experience coming from the healthcare and nonprofit industries. She enjoys building and maintaining relationships with sales reps and using her negotiating skills to ensure clients are using their budget efficiently and effectively to reach their target audience. While she understands the importance and benefits of digital marketing, Kelly holds a special place in her heart for all things traditional—she loves to talk avails, column inches, rate cards and DMAs.