Rue Yusufu

Head Of Affiliate Marketing at Evry Jewels

Rue Yusufu is an experienced marketing professional specializing in affiliate and influencer marketing. Currently serving as the Head of Affiliate Marketing at Evry Jewels since August 2025, Rue is responsible for driving revenue and managing a network of affiliates. Prior roles include Lead of Influencer Relations and VIP Partnerships at SHEIN Distribution Corporation, where Rue developed comprehensive influencer strategies for multiple brand portfolios, and Senior Influencer Executive at PrettyLittleThing.com, overseeing budgets and campaign deliverables. Rue's background also includes influencer marketing management at Cashmere Agency and DisruptivAgency, along with public relations experience at RPA. Rue holds a Bachelor's degree in Marketing and Public Relations from California State University, Long Beach, and an Associate of Arts in Journalism from Cosumnes River College.

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Evry Jewels

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Evry Jewels is a trendy fashion jewelry brand founded by two siblings who come from a lineage of jewelers. We have a wide range of classic staples that can be effortlessly worn daily as well as unique pieces perfect for spicing up any look. Evry Jewels is a brand for evryday and evryone.


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