Evyap
Zeynep Kalkandelen Kırateli has a diverse work experience in the marketing field. Zeynep started their career as a Marketing Trainee at Savola Foods Turkey in August 2009. Zeynep then took on the role of Assistant Brand Manager for the Yudum & Sirma brands from January 2011 to October 2011.
In October 2011, Zeynep joined Avon as a Marketing Activation Specialist for the Color Cosmetics Category. Zeynep worked in this role until December 2013.
Zeynep then joined Turkcell in January 2014 as a Brand Manager, but left the company in October 2014.
Since October 2014, Zeynep has been working at Evyap, initially as a Brand Manager for the Arko Men brand from October 2014 to January 2016. Zeynep then became a Brand Manager for the Duru brand from February 2016 to January 2017. After that, they served as a Senior Brand Manager for the Personal Wash Category from January 2017 to June 2019. From June 2019 to January 2022, Zeynep held the role of Global Marketing Manager at Evyap. Currently, they are working as the Head of Marketing for the Personal Care Tribe at Evyap.
Zeynep Kalkandelen Kırateli obtained a Bachelor of Science degree in Political Science and International Relations from Boğaziçi University, which they attended from 2003 to 2008. Zeynep then pursued a Master of Arts degree in Marketing at Bahçeşehir Üniversitesi from 2008 to 2010.
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Evyap
As time flows by like a river, happy memories remain with EVYAP! A success story which started with big dreams in a small atelier at 1927 in Erzurum… Evyap’s founder Mehmet Rıfat Evyap’s biggest principle was to produce quality goods, as he started his adventure with one of the most natural symbols of hygiene; soap. Today, within the framework of that basic principle; products produced with the latest technology are offered to everyone. With an unchanging quality level in various categories like soap, shower-gels, shampoo, shaving products, skin care creams, scented cosmetics, baby diapers and toothpaste; Evyap became an irreplaceable part of life. EVYAP performs an important part of the soap and personal care product exports of Turkey and transports its name to more than 100 countries. Evyap has been manufacturing in 3 different countries compatible with European standards and besides it has built the world’s biggest Oleochemistry Plant in Malaysia. Important brands like Duru, Arko Men, Arko Nem, Evy Baby, Fax and Activex are embodied by EVYAP and in the year 2006; both Duru and Arko have been qualified to join the Turquality program. Besides all of the above, thanks to EVYAPPORT which has the title of Turkey’s fourth biggest private port; it has a say in the international arena. Evyap, with innovative studies and investments, cares to use natural resources in a productive way. Owing to its strong Research & Development Center, Evyap has been working on the personal care and cleaning products in a customer-oriented way. With more than 4,000 employees, Evyap is one of top 100 industrial corporations of Turkey and makes “contracted production” with world’s leading brands. Starting off with the love of soap, Evyap will continue to work for a cleaner future both for the World and our country with all of its existing power and will continue to enrich your life.