Colleen Raccioppi

Colleen Raccioppi, APR has extensive experience in marketing and communications roles. Colleen began their career at Storter Childs Printing in 1999 as a Customer Service Representative. From 1999 to 2000, they worked at Naylor, LLC as a Sales Administrator and later as an Editor, where they developed content for trade association clients and managed projects. From 2008 to 2010, they served as the Content Strategy Development Director at Naylor, LLC, overseeing a team of content marketers and facilitating coaching sessions. Following their time at Naylor, they joined Exactech, starting as the International Marketing Communications Manager from 2010 to 2015. In this role, they provided content and project management for global marketing initiatives and contributed to the success of marketing events. From 2015 to 2018, they served as the Marketing Communications Senior Manager at Exactech, creating original content and overseeing corporate communications. From 2018 until recently in June 2022, they were the Digital Marketing Communications Senior Manager, directing digital content marketing initiatives and analyzing communication effectiveness. Currently, they hold the position of Director of Digital Marketing at Exactech, where they lead the digital marketing team to develop patient messaging and optimize digital campaigns for joint replacement patients.

Colleen Raccioppi, APR earned a Bachelor's degree in public relations from the University of Florida in the years 1994-1998. Colleen also holds additional certifications including Digital Marketing Certified and Inbound Marketing Certified from HubSpot, as well as Accreditation in Public Relations from the Public Relations Society of America (PRSA). Colleen is also a SEO Certified Professional from seocertification.org.