exagens
Julie Rousseau is an experienced designer specializing in transforming online financial services, currently serving as an Experience Designer at exagens since March 2016. Prior to this role, Julie operated as a Freelance Graphic Designer from January 2010 to March 2016, helping entrepreneurs define their visual identity and innovate content strategies. Previous experience at TD included managing a team of banking representatives as a Team Manager and engaging customers as an Easyline Banking Specialist. Julie's educational background includes a Bachelor's degree in Design de l'environnement from Université du Québec à Montréal and an AEC in Graphic Design from College Salette, along with a DEC from Cegep Andre-Laurendeau.
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exagens
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Located in Montreal Canada, a world-leader in Artificial Intelligence & machine learning, the exagens team of industry veterans, economists, psychologists and technologists has cracked the code to dramatically increasing engagement and conversions through digital channels. The exagens Personal Banker is the industry's only successfuldigital banking assistant focused on increasing conversions and cross-selling for the mutual benefit of banks and their retail and SMB clients.For example, at Desjardins, the largest credit union in North America, new high-interest savings accounts openings increased 11x and deposits 13x compared to the same 3-month period a year earlier without the exagens Personal Banker. In less than a year, over 40,000 new retail and business accounts have been opened with more than $300m deposited, with a 98% satisfaction rating, as a result of the autonomous exagens white-label assistant.Capable of providing support, offering tips and completing transactions, the primary mission is as a digital banker which empathetically and automatically engages retail and business clients over time and circumstance, to purchase additional products & services to meet their needs. The exagens white-labeled Personal Banker can be integrated seamlessly and contextually into a bank or credit unions existing digital channels in weeks, with measurable financial results starting on day one.