Rafael Cano

Rafael Cano is an experienced marketing and strategy professional with a robust background in various industries. Currently serving as Gerente de Mercadeo y Estrategia Comercial at Excel Automotriz since January 2016, Rafael oversees marketing strategies for Mitsubishi Motors, FUSO, and Excel Usados. Prior roles include Regional Brand Manager for Women's Health in Central America and the Dominican Republic at Johnson & Johnson, where responsibilities encompassed managing brands such as Carefree and Stayfree. Additional experience includes positions as Customer Marketing Lead at Johnson & Johnson and Brand Trade Activator at Kimberly-Clark. Rafael also contributed as an external consultant for Anheuser-Busch InBev and Ecovida S.A., and worked in various managerial roles earlier in their career. Educational credentials include an MBA from Universidad Adolfo Ibáñez and an MBA exchange program at Università Bocconi, complemented by a Licenciatura en Negocios Internacionales from Universidad Católica Santa María La Antigua.