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Maximilian Auracher

Senior Social Media Manager at exceL eSports

Maximilian Auracher has worked in the marketing and social media industry for the past 10 years. In 2012, they began their career as a Creative Assistant Intern at Ogilvy & Mather. In 2016, they moved to Footsqueek Ltd as a Business Development Assistant. In 2017, they became a Marketing Intern at Relias Learning. In 2018, they became a Marketing Manager at Freaks 4U Gaming GmbH, where they were responsible for coordinating between Riot Games and internal departments to build and grow the Prime League, developing and contributing to individualised marketing concepts, and managing SEA campaigns. In 2021, they moved to Razer Inc. as a Social Media Content Intern, where they took over the core responsibilities of the Global Marketing Lead and managed social content pieces to achieve follower growth and engagement KPIs. Currently, they are a Senior Social Media Manager at EXCEL ESPORTS.

Maximilian Auracher holds a Master of Business Administration (MBA) from Singapore Management University, obtained in 2021. Maximilian also holds a Bachelor's degree in International Business from the University of Chester, obtained between 2014 and 2017. Maximilian has additional certifications from BCS, The Chartered Institute for IT (European Computer Driving License obtained in November 2016) and Google (Google Ads Display Certification and Google Ads Search Certification obtained in April and March 2019, respectively).

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