Borja Ibáñez Valls

Borja Ibáñez Valls is an accomplished professional in the sports and entertainment industry, currently serving as Account Director at M&C Saatchi Sport & Entertainment London. Previously, Borja held the position of Partnerships Manager at GIANTX, managing key partnerships with major brands such as JD Sports, EE & BT, and Sony. Prior experience includes roles as Senior Account Executive at SPORTFIVE, where Borja oversaw global accounts and esports leagues, and Marcoms & Partnerships Officer at Surrey FA, leading the inaugural esports competition. Borja's consultancy work with Sevilla FC and Elche CF SAD focused on enhancing fan engagement through CSR initiatives. Educational credentials include a Master of International Football Business from Vrije Universiteit Brussel and a Master’s degree in Sport Intermediation from Universidad Europea Miguel de Cervantes.