Surbhi Ruparel is currently the Territory Director for Mumbai at Excellent Publicity. Prior to this, they were the Head of Sales at The Language Network from May 2021 to July 2021. Surbhi was responsible for hitting sales targets, expanding the customer base, and maintaining strong customer relationships. Surbhi was also responsible for identifying emerging markets and market shifts, as well as being aware of new products and competition status. In addition, they developed and executed influencer marketing strategies and identified and built relationships with prominent influencers.
Before their time at The Language Network, Surbhi worked as a Client Relationship Executive at StyleCracker from August 2017 to August 2020. During their time there, they discovered contemporary designers, categorized various brands, and curated them for The StyleCracker Project events, including the Borough, Night Market, and Loft. Surbhi also handled top brands like Anushka Khanna, Arpita Mehta, LoveGen, Payal Singhal, and more. In addition, they conceptualized and strategized over 15 standalone events that drew over 30,000 customers and successfully achieved targets. As part of a 2 member team, they generated an revenue of 25 million rupees in FY 2019-20. Her key responsibilities included end-to-end relationship management with over 600 designers, ensuring smooth business and query resolution, creating content, managing and executing holistic marketing campaigns for the brand, including digital, on-ground & offline media platforms, coordinating with
Surbhi Ruparel has a Bachelor’s Degree in Business/Commerce, General from Mithibai College. Surbhi also has a High School diploma in Business/Commerce, General from Mithibai College. Additionally, they are a Semi Qualified Chartered Accountant from The Institute of Chartered Accountants of India and has an Executive MBA in Marketing from NMIMS Global.
Surbhi Ruparel reports to Vaishal Dalal, Co-Founder & Chief Finance, Strategist & Troubleshooter. Surbhi Ruparel works with Rashmi Manwani - AVP, Offline, Shimoli Shah - Group Head, OTT, In-App & Performance Marketing, and Mausam Parikh - Territory Director, Delhi, NCR.
Current role