Fironica Lao

Fironica Lao is a seasoned professional in market research and planning, currently serving as a Senior Market Planning Manager at Exelixis since August 2022, where responsibilities include leading primary market research studies and competitive intelligence for the oncology sector. Prior experience includes roles at AbbVie, where significant contributions were made to the US Oncology pipeline for hematological malignancies and strategic marketing efforts for the HUMIRA gastrointestinal brand. Fironica's early career involved positions at Tower Real Estate Broker and The Jackson Laboratory, alongside academic roles at UC Davis. Fironica holds an MBA in Pharmaceutical Marketing and Management and an MS in Biomedical Sciences from Rutgers, along with a Bachelor's degree in Animal Science from the University of California, Davis.