Joy Bilbao Abreu

Joy Bilbao Abreu is a seasoned professional with extensive experience in strategic planning, business development, market strategy, and communications across various industries. Currently serving as the Strategic Planning Manager at Exitus Credit, Joy oversees corporate governance measures and the implementation of institutional committees. Previous roles include Business Development & Marketing Manager at We Care Health, where Joy optimized strategies for the EpicCure service, and Market Strategy Manager at H+ Hospital, focusing on brand positioning. Joy also has a robust background in investor relations and marketing from positions at Discovery Americas and Grupo CINTE, achieving significant increases in brand awareness and engagement. Joy's educational qualifications include specialized diplomas in Pharmaceutical Marketing and Project Management, as well as a degree in Social Communication.