Camilo Caicedo

Camilo Caicedo currently serves as the President and Board Member of AMA South Florida, where responsibility includes creative strategy and execution for the official professional chapter of the American Marketing Association. As the CEO and Founder of Penta Experiential Marketing since 1995, Camilo specializes in experiential marketing, focusing on incentives, loyalty, and rewards programs. Additionally, Camilo is involved with EXMA Global as a franchised representative for the Dominican Republic and an international speaker on metaverse and experiential marketing. Participation in various organizations like the 40+ League, MPI, and the Greater Miami Chamber of Commerce reflects a commitment to collaboration and professional growth. Camilo holds degrees in Creative Development in Marketing from Boston University, Strategic Marketing from The University of British Columbia, and professional training from Pontificia Universidad Javeriana.