Alex Granell Rubio

Alex Granell Rubio is an experienced finance professional currently serving as the Head of Finance at Exoticca, a tech-driven travel company focused on the digitalization of multi-day tour packages since January 2023. Previously, Alex held the position of Director of Controlling & BI at Eurofred Group from July 2019 to January 2023, a leader in the distribution of air conditioning and catering equipment. Other notable roles include Director Corporativo de Control de Gestión at In Store Media Group, Finance Controller Manager at Galenicum Health, Senior Financial Analyst at Alliance Healthcare, and Audit Senior at PwC, where significant responsibilities included audit strategy and team coordination. Alex Granell Rubio holds a degree in Business Administration from Universitat Pompeu Fabra and a Business Administration expertise certification from thePowerMBA, in addition to a music degree specializing in piano from Liceo Superior Música del Liceo de Barcelona.