Nacho Xerri

Nacho Xerri is an experienced professional in digital merchandising and e-commerce, currently serving as the Digital Merchandising & Campaign Manager at Exoticca since January 2022. Xerri's expertise encompasses planning and executing marketing campaigns, optimizing online user experiences, managing product categories, and conducting market analysis across seven markets including the USA, Canada, and Europe. Previously, Xerri held key roles at Bebitus, leading e-commerce categories for baby products, and at MediaMarkt Iberia, where responsibilities included digital communication, usability optimization, and team management. Early career experience includes positions at DoubleYou and voycontigo.org, focusing on account management and marketing strategy, complemented by an academic background in Marketing and Public Relations from prestigious institutions.