Verónica Abad

Verónica Abad is a seasoned marketing professional with extensive experience in digital marketing and CRM, currently serving as a Senior CRM Specialist at Exoticca since January 2023, where responsibilities include designing and executing automated campaigns with Salesforce Marketing Cloud. Prior to Exoticca, Verónica worked as a Salesforce Marketing Cloud Consultant at Hiberus, leading national and international projects focused on marketing automation and customer retention strategies. Verónica's career also includes roles as a Digital Marketing Manager at The Green Monkey Franchises and Estratedi, along with experience in SEO management and digital content creation. Verónica holds a Master's degree in Communication of Defense and Armed Conflicts from Universidad Complutense de Madrid and a Master's degree in Marketing, Advertising, and Design from Nett Formación.