Frido joined Element in 2017 and is responsible for ensuring that Element consistently operates with best in class commercial processes and generates the optimum benefit from our commercial organization, strategic account management program, inbound marketing teams and systems and tools.
He is a strong international leader with more than 25 years commercial, operational and change management experience who has a consistent track record of delivering business improvement through sales growth, innovation, cost management, best practice sharing and high performance leadership.
Prior to joining Element, Frido held a number of international commercial and operational positions and was most recently the Vice President of Sales for Pentair Valves and Controls.
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