George Sassoon

George Sassoon is a seasoned professional in business development and partnerships within the travel technology sector, currently serving as Senior Business Development Manager for B2B Partnerships at Expedia Group since August 2019. In this role, George identifies and prioritizes new business partnerships across Southern Europe and the UK, managing the sales cycle from lead generation to deal closure, and actively contributing to strategic business development initiatives. Prior experience includes senior roles at Hantec Markets and PhillipCapital, where George honed skills in account management, sales leadership, and client onboarding. With a BA in Italian and Business Studies from UCL and an International Baccalaureate from the International School of Milan, George has consistently demonstrated expertise in driving revenue growth and enhancing client portfolios within the financial and travel sectors.