Will Wilson

Will Wilson is a Senior Loyalty & Incentives Strategy Manager at Expedia Group, where they manage the integration of major brands into a unified loyalty program for over 80 million members. Previously, Will served as a Loyalty Marketing Specialist, directing the transition to Expedia Rewards Germany and enhancing customer engagement during the COVID-19 pandemic. Will has also gained diverse experience through roles such as President of the American Marketing Association at the University of Washington, where they led the chapter to top 10 recognition among over 370 international chapters. Will holds a Bachelor of Business Administration in Marketing from the University of Washington.