Diane Sim

Diane S. is a seasoned professional in the fields of business development and account management, currently serving as the Lead for Pre-Sales and Strategic Initiatives at Experian Asia Pacific since November 2020. In this role, Diane consults on market strategy and drives the development of strategic propositions while leading client conversations across complex sales enablement scenarios. Previous positions at Experian include Senior Account Manager and Senior Manager of Strategic Accounts, where Diane excelled at client relationship cultivation and exceeded sales targets exceeding 120% in FY24. Diane’s earlier experience includes roles in business development at FOREFRONT International, risk analysis at Great Eastern, and account relationship management at Star Media Group Berhad. Diane holds a Bachelor’s degree in Law from the University of Bristol and has completed academic studies in economics, mathematics, and psychology.