Rion Bates is a seasoned marketing communications professional with extensive experience in digital media strategy and execution. Currently serving as a Senior Marketing Communications Specialist at Experian since April 2022, Rion has managed client relationships with notable companies such as PepsiCo and Ally Bank. Prior roles include Programmatic Media Manager at IMM, where Rion directed media campaigns for various clients, and Senior Digital Media Specialist at Merkle, focusing on campaign management for Citizens Bank. Rion's background includes positions as Digital Media Coordinator and Media Planner/Buyer, with a strong emphasis on data-driven strategies and performance optimization. Rion holds a Master of Science in Digital Audience Strategy from Arizona State University and a Bachelor of Science in Strategic Communication from the University of Colorado Boulder.
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