Zifan Li

Zifan Li has worked in various marketing roles since 2015. In 2015, they worked as an Exhibition Promotion Specialist at Koelnmesse Co., Ltd. where they were responsible for data cleaning and creating promotional materials. In 2016, they worked as a Research Assistant at IRI, where they designed and reviewed mysterious-shopper surveys and generated quantified metrics. In 2018, they worked as a Graduate Student Research Assistant at the University of Pittsburgh Katz Graduate School of Business. During this role, they helped a local start-up company that had just entered the Chinese market by finding the most profitable customer segments and exploring potential markets in the K-12 education industry. In 2018, they worked as a Marketing Research Assistant at Expii, Inc. where they compared competing goods, dug into customer needs, and analyzed sales and questionnaire data. Finally, in 2019, they worked as a Marketing Research Analyst at Expii, where they collected data and performed analysis to identify user cohorts and map customer data. Zifan also provided daily sales analytical reports and suggestions for improved regional performance.

Zifan Li has a Bachelor of Science degree in Event Management from Beijing International Studies University, which they obtained between 2012 and 2016. Zifan then went on to earn a Master of Science in Marketing from the University of Pittsburgh Katz Graduate School of Business, which they completed between 2017 and 2019.