Alex Nekrasov

Everything we do is about embracing the complex and unpredictable nature of human behavior. From academic roots, we've grown into a multidisciplinary collective of professionals united to achieve excellence in what we do and to drive business growth and profitability for our clients. We are passionate about finding the right 'keys' to change people's actions, influence choices, or change habits. We don't just leverage insights, methods, and tools of Behavioural Science and Human-Centered Design. We design products, services, or experiences that people want and need. And yes, we also happen to deliver outstanding consulting services and behavioural research support that helps companies grow. 💡Are you ready to try?