Alex Gonzalez

Alex Gonzalez is the Chief Marketing Officer at Explore Industries, where they focus on creating exceptional outdoor living experiences for families through a range of brands, including Leisure Pools and Imagine Pools. With over 25 years of experience in marketing communications, franchisee management, and digital media, Alex has successfully driven positive sales results while promoting high-quality swimming pools and spa products to over 80,000 families in 23 countries. Alex's previous roles include impactful positions at McDonald's Corporation, Wendy's International, and Firehouse Subs, demonstrating their expertise in strategic planning and marketing execution across various sectors. They hold a BA in Communications and Spanish from Baker University.