Mackenzie Wiedecker

Sr. Performance Strategy Manager at Exponential Interactive

Mackenzie Wiedecker is a seasoned professional in performance strategy and financial analysis, currently serving as the Sr. Performance Strategy Manager at VDX.tv since August 2019, where efforts focus on transforming brand connections within the global advertising technology landscape. Prior to this role, Mackenzie held positions at Under Armour as Lead of Industry Solutions for the Financial Services Vertical and Performance Strategy Manager, and gained foundational experience as a Financial Analyst at Northrop Grumman. Mackenzie earned an M.B.A. with a specialization in Project Management from Loyola University Maryland's Sellinger School of Business and Management and holds a Bachelor's degree in Business Administration with a focus on Management and Operations from Towson University.

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