Dennis Van Der Horst

Dennis van der Horst is an accomplished professional with extensive experience in commercial strategy and data management. Currently serving as Managing Director and Founder of Exsell since January 2015, Dennis focuses on enhancing commercial success through data structuring. Previous roles include Managing Partner at RedFoxBlue, where a data-driven approach was utilized to drive lasting change, and Senior Consultant at Oxyma Group, contributing to the development of a global CRM program for Unilever. Additional interim positions at Vodafone involved designing go-to-market campaigns and improving retention strategies. Dennis has also held managerial roles in sales intelligence and business intelligence at VNU Media and Wegener NieuwsMedia, respectively, and began a career as a management trainee. Educational qualifications include an Executive Master in Information Management from TIAS School for Business and Society and a Master's in Strategic Management from Tilburg University.