Marco Sotomayor

Marco Sotomayor has a diverse work experience in marketing and digital roles. Marco started their career in 2009 at Guía Senior, where they worked as an Administrator and Database Manager, handling administrative tasks and managing databases. Marco then progressed to roles such as Account Executive, Communication Manager, and Digital Marketing Manager. In these positions, they were responsible for planning and implementing campaigns on platforms like Adwords and Facebook Ads, designing and sending newsletters and email marketing campaigns, and optimizing websites for search engines.

In 2018, Marco joined LoJack Argentina as a Digital Marketing & CRM Lead, overseeing customer acquisition in digital channels, managing paid media campaigns, implementing email marketing automation, and CRM. Marco also served as a Senior Digital Marketing Analyst, coordinating digital sales efforts, acquiring new customers, and implementing marketing automation strategies.

In 2021, Marco joined VEC Fleet as the Head of Marketing, where they held responsibilities for developing and executing marketing strategies.

Most recently, Marco worked as the Head of Marketing & RevOps at Extendeal, starting in 2023.

Throughout their career, Marco has demonstrated strong skills in areas such as digital marketing, customer acquisition, campaign planning and implementation, email marketing, and CRM management.

Marco Sotomayor completed their Licenciatura en Comercialización degree from UADE from 2008 to 2010. Marco then pursued their Licenciatura en Publicidad degree with a specialization in Planeamiento at UADE from 2010 to 2014. Marco also obtained several certifications, including Ventas de Publicidad Digital, Fundamentos de Adwords, and Publicidad en Búsquedas, from Google in January 2018. Additionally, they completed the Digital Immersion Program at Digital House Argentina, although the specific month and year of completion are not provided.