Chris Simonetta

Chris Simonetta, CPCM, currently serves as a Category Space Analyst at Extramile Convenience Stores LLC since June 2023. Previously, extensive experience includes positions at Swire Coca-Cola, USA, where Chris held roles as Sr Manager of Space Planning and Manager of Category & Business Insights from March 2017 to June 2023. As the Owner of CAS Merchandising, LLC from May 2013 to March 2017, Chris provided expert consulting in Category and Space Management. Chris also served as the Director of Category Management at Reyes Holdings from October 2011 to May 2013, overseeing the Category/Space Management Department and leading data analysis efforts. Earlier experience includes ownership of Aerosystems Plus, LLC, focusing on rapid project turnaround times, and another tenure at Reyes Holdings from March 1993 to December 2005, contributing to the development of customized Space Planning software for the beverage industry. Education includes attendance at Seminole State College of Florida and Thomas Edison High School.