Alfredo C. M. Tan

Alfredo C. M. Tan currently serves as the Chief Digital & Information Officer at Canada Goose, overseeing the strategy and implementation of consumer-facing digital platforms across multiple regions. In addition, Alfredo holds the position of Senior Advisor at EY, contributing to consumer market strategies. As an Industry Professor at McMaster University's DeGroote School of Business, Alfredo specializes in Digital Transformation and Organizational Leadership. Previous roles include Senior Vice President at Advance powered by Loblaw, where leadership spanned various divisions, and CMO and Chief Digital & Innovation Officer at WestJet. Alfredo's extensive background also includes significant positions at Rogers Sports & Media and Facebook, where expertise in strategy, marketing, and digital innovation was established. Educational credentials include an Advanced Management Program from Harvard Business School, a Post Graduate Diploma in Finance from the University of Oxford, a Master of Laws from the University of Toronto Faculty of Law, and an MBA in Information Systems & Technology from McMaster University.