Effie Xin is currently the Chief Operating Officer for Greater China at EY, where they also serve as Managing Partner for both Greater China Financial Services and Asia Pacific FinTech and Innovation Financial Services. With over two decades of experience in the financial sector, Effie leads a team of more than 3,500 professionals, delivering innovative solutions that enhance the competitiveness of financial institutions. Effie's expertise includes strategy development, business transformation, and deploying advanced technologies like Big Data and AI. They have been recognized with the Magnolia Silver Award in 2021 for their contributions to Shanghai's development. Effie holds a bachelor's degree from Shanghai University of Finance and Economics and an MBA from the Schulich School of Business at York University.
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