Katrina Rock has extensive experience in business transformation, sales, and operations across various industries. At BIOVIA (2002-2010), Katrina led sales, operations, and enterprise systems for a global SaaS company focused on pharmaceutical and life sciences software. Subsequent roles included serving as Director and C-Suite Advisor at Slalom (2014-2018), where Katrina managed large-scale transformation projects and client relationships. At Concentra (2011-2013), Katrina directed sales, marketing, and operational processes for a Fortune 75 health insurance company. Currently, Katrina holds the position of Partner in Digital Experience, Business Strategy, and Technology Consulting at EY since June 2021 and is also the founding Partner at EY Studio+ (June 2025-present), focusing on customer experience and product innovation. Additionally, Katrina was North America Advisory Lead at Avanade (2018-2020), collaborating with Microsoft to enhance digital enterprise transformations.
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