Antonella Pisani

CEO at Eyeful Media

Antonella Pisani is the CEO of Eyeful Media. Antonella has over 20 years of experience in digital commerce and has held leadership positions at some of the world's largest retailers. Antonella is a recognized expert in digital marketing, ecommerce operations, web analytics, customer experience, and usability.

Pisani began their career as a web designer and developer for an ecommerce company in the early 1990s. Antonella quickly rose through the ranks and became vice president of digital commerce for JCPenney in 2013. In this role, they oversaw all aspects of the company's online presence, including website design, development, and operations.

In 2011, Pisani was recruited to lead Guitar Center's ecommerce division. Antonella grew the company's online sales by 50% within two years and was promoted to senior vice president and general manager of ecommerce. In this role, they were responsible for all aspects of the company's online business, including website design, development, and operations.

In 2014, Pisani joined Fossil Group as vice president of global ecommerce. In this role, they oversaw the company's ecommerce operations in 10 countries and 6 languages. Antonella also led the company's global ecommerce redesign and replatforming efforts, which included the implementation of a new CMS, web analytics, a/b testing platform, personalization tools, in store availability, and additional feature/function and design changes.

Pisani joined Eyeful Media in 2015 as CEO. Under their leadership, the company has grown rapidly and is now an Inc 5000 Company. Pisani is a

Antonella Pisani holds an MBA from the University of San Diego with an emphasis in marketing as well as a BA from St.Edward's University in communication studies.

Tabitha Hernandez - Group Director, Paid Media, Brian Free - VP, Digital Marketing, and Holly Melton - Senior Copywriter report to Antonella Pisani.

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Previous companies

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Timeline

  • CEO

    Current role