Louise Wilkinson

Louise Wilkinson is a seasoned professional with extensive experience in partnership management and digital marketing. Currently serving as the Senior Partnerships Manager at EyeMed Vision Care UK since July 2025, Louise leads the partnerships strategy to enhance customer value and align with EssilorLuxottica’s mission. Prior to this role, Louise was the Affiliate & Partnerships Manager at Vision Express, driving commercial performance through strategic partnership programs. As the Managing Director of Smart Click Digital from November 2017 to October 2021, Louise founded and scaled the digital marketing network, delivering innovative strategies across various industries. Early career experiences include roles at The Performance Marketing Network and Fred Perry, where Louise developed strong communication and commercial skills. Louise holds a Bachelor of Arts in drama performance and theatre arts from the University of Staffordshire and is currently furthering education through Harvard Business Publishing.