Isak Roth currently serves as Interim COO & CFO at EYTYS since March 2025. Previously, Roth was Chief Commercial Officer at CHIMI from May 2022 to March 2025, where strategic growth initiatives led to revenue increases from 94M SEK to 170M SEK through advancements in operations, assortment purchasing, retail expansion, and wholesale distribution. Roth's extensive experience at H&M spanned from 2000 to 2022, including roles such as Head of Collaborations & Special Collections, where impactful brand collaborations were initiated, and Sustainability Manager, focusing on integrating sustainability into core operations. Roth also held positions as Assortment Manager and Division Manager for menswear, overseeing significant product strategies, teams, and financial planning. Education includes a degree from the University of Gothenburg from 1996 to 2000.
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EYTYS
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EYTYS is an independent, Stockholm based fashion brand founded in 2013 by Max Schiller and Jonathan Hirschfeld. The brand started out by breaking boundaries in unisex footwear design, a vision which has progressed to include jeans and ready-to-wear. The EYTYS collections are distributed through its online shop, brick-and-mortar locations in London and Stockholm as well as a network of prestigious multi-brand stores globally. EYTYS is operated from the head office in central Stockholm. It is a fast-paced, vivid and democratic workplace, driven by innovation and creativity with big potential for personal growth.