Karen Au Young is an accomplished Ecommerce Manager at Eytys with extensive experience in go-to-market strategies, eCommerce roadmaps, and customer acquisition marketing initiatives. Since April 2021, Karen has led various projects aimed at optimizing operations and establishing KPIs to track growth while also conducting product strategy workshops to align market trends with customer needs. Previous roles include Ecommerce Consultant at Tritanium Ventures, Marketing Manager at Sa Sa International Holdings, and Director of Marketing & Creative at Blue Ocean Pay & Ads. With a foundation in creative direction and digital transformation from positions at DDB Group and TBWA Hong Kong, Karen holds a Bachelor of Arts (Honors) in Design, Advertising, and a Higher Diploma in Multimedia Design and Technology from The Hong Kong Polytechnic University.
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