Liz Fritz

Liz is co-founder and chief commercial officer for F2 Strategy where she leads all brand strategy, digital marketing, advertising, social media, content and PR for the organization. She brings almost 20 years of experience working with some of the most well-known global brands in the HNW and UHNW space such as Wells Fargo Private Bank, Abbott Downing, U.S. Bank and BNP Paribas. Liz is a frequent contributor to wealthmanagement.com, webinar participant around WealthTech digital marketing and Chief member, the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down. She is particularly passionate about creating a company culture of well-being and supporting other women in the WealthTech and Fintech industries. Liz is based in Santa Cruz.