Crystal O'Connor

Crystal O'Connor, MBA, is a highly skilled social media manager and consultant with extensive experience in enhancing engagement across various platforms. Currently serving as a Freelance Social Media Manager, Consultant, and Strategist at CRSTL CONSULTING, Crystal previously excelled as the Social Media Manager for ROMWE at SHEIN Distribution Corporation, where notable achievements included a 62.6% and 242% increase in engagement on Instagram and TikTok, respectively. Crystal's prior roles include Senior Social Media Manager at Laundry Service, where engagement for Amazon Music significantly increased by 326%, and Digital Marketing Administrative Assistant at Scripps College, achieving a 412% boost in reach. With a background in digital marketing, holding a Master's degree in Business Administration from California State University-San Bernardino and a Bachelor's degree in Journalism and Mass Communication from Arizona State University, Crystal combines strategic insight with strong project management skills to drive impactful social media initiatives.