Grace Tai is a Senior Director of Design & Brand and Head of Brand Design at Fabric by Gerber Life since 2021. Prior to this, they were the Brand Design Team Manager at Contentful from 2018-2021, where they were the first brand design hire and led the creation and development of Contentful's visual brand from a $700M to a $3B valuation. Grace also built a robust style guide and brand portal from the ground up, created design systems and processes, and provided creative direction across multiple departments. From 2017-2018, Grace was a Visual Designer at eBay, responsible for brand-aligned designs across web, email, print, PR, digital displays, presentations, and large-scale environmentals. Grace also owned design for the launch of eBay Retail Revival. From 2012-2017, Grace was a Freelance Brand Designer at Grace Tai Designs. Grace was also an Associate Brand Manager at The Clorox Company from 2008-2012.
Grace Tai earned their Bachelor of Arts degree in Economics from UC Irvine, with minors in Management and Chinese Language and Literature.
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