Bayla Gottesman currently leads product innovation for beverages, snacks, and desserts at Factor_ since October 2023, focusing on full-cycle product development in the better-for-you CPG sector. Prior experience includes serving as Head of Grocery at Eataly from September 2019 to October 2023, where leadership involved overseeing category management for pantry goods and optimizing product selection across North America. Bayla Gottesman's earlier roles at American Express included Senior Manager of Global Planning and Reporting, where oversight of executive deliverables was key, and Manager of Global Supply Management, implementing contracting processes that reduced time to market by 50%. Initial experience in public relations at Ruder Finn provided exposure to corporate communications and talent management. Bayla Gottesman holds a Bachelor of Fine Arts (BFA) in Dance from The University of Arizona.
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