Bayla Gottesman

Bayla Gottesman is an accomplished professional with extensive experience in product innovation and category management within the consumer packaged goods sector. Currently serving as the Lead for Product Innovation at Factor since October 2023, Bayla focuses on better-for-you beverages, snacks, and desserts, driving comprehensive product development initiatives. Prior to this role, Bayla spent four years at Eataly, first as Product Associate, then Category Manager, and ultimately as Head of Grocery, where responsibilities included managing inventory and procurement of grocery products across North America. Bayla's earlier career includes significant positions at American Express, overseeing global planning and supply management, as well as experience in public relations and HR at Ruder Finn. Bayla holds a Bachelor of Fine Arts in Dance from The University of Arizona.