Cristina García

Digital Marketing Director at FACTOR ENERGIA

Cristina García has a diverse work experience that spans across various industries and roles. Cristina started their career as a SEM Associate Teacher at IE Business School in 2012. Cristina then worked as a Platform Relations Manager at Tuenti from 2011 to 2013, where they handled partnerships and game integration. From 2013 to 2015, they served as an eCommerce Manager at Ubisoft, responsible for business development and management of the company's online shop. Cristina later joined OBS Business School as a Teacher in the field of Social Media and Community Management from 2010 to 2015. Cristina also held the position of Vice-president at Aerco (asociación española de responsables de comunidad), a Spanish association of Community Managers and professionals of Social Media, from 2010 to 2017. Cristina's experience in digital marketing includes roles as a Digital Account Director at Wavemaker from 2015 to 2020, where they developed and implemented digital strategies for clients across various channels. Cristina also worked as a Digital Marketing Manager at Zurich Insurance Company Ltd from 2020 to 2021, handling the marketing strategy for a start-up launched by Zurich. Currently, they are the Digital Marketing Director at Factor Energia, starting in 2023. Alongside this role, they are also an Associate Teacher at Universitat Oberta de Catalunya since 2019, focusing on advertising programs. Additionally, Cristina has held multiple roles at Zurich Klinc from 2020 to 2023, including Marketing and Sales Lead, Head of Marketing (Performance Marketing & Branding), and Digital Marketing Manager.

Cristina García has an extensive education history in the field of marketing and related fields. Cristina completed their Master in Digital Marketing at IE Business School from 2010 to 2011. Cristina also pursued a Master's degree in Digital Business Management at EAE Business School from 2015 to 2016. Cristina further enhanced their marketing expertise by obtaining a Master's degree in Business Intelligence (BI) from EAE Business School in 2014-2015. Additionally, they completed a Master's degree in Innovation and Management of IT Systems at La Salle BCN in 2014-2015.

Cristina holds a Bachelor's degree in Advertising and Public Relations from Universitat Oberta de Catalunya, which they completed from 2012 to 2014. Cristina also pursued a Postgraduate course in Web analytics from EAE Business School in 2012-2013. Furthermore, they earned a Master's degree in Digital Technologies and Multimedia Platforms from Universitat Oberta de Catalunya in 2007-2009.

In terms of certifications, Cristina completed the Growth hacking certification from Growth Academy in May 2020. Cristina also obtained a Course certification in trading in programmatic buying from IAB in December 2019. Cristina holds a Course certification in RTB and programmatic buying from IAB, which they obtained in July 2016. Cristina has demonstrated their expertise in E-commerce Analytics through the completion of the "Ecommerce Analytics: From Data to Decisions" course offered by Google's Analytics Academy in July 2014. Cristina has also acquired knowledge through online courses, such as a MOOC in E-commerce from EOI Escuela de Organización Industrial and a MOOC in Marketing Digital from IAB Spain, both completed in 2014.

Throughout their education journey, Cristina has obtained language certifications including the Certificate in Advanced English (CAE) from Cambridge University Press in July 2007 and the First Certificate in English (FCE) from the same institution in 2005.

Please note that the information provided does not mention the completion years for the "Google Analytics Individual Qualification (IQ)" and the "Squared Online Certificate in Digital Marketing" programs.

Links

Previous companies

Ubisoft logo
Zurich Insurance logo
IE Business School logo
Wavemaker logo

Timeline

  • Digital Marketing Director

    September, 2023 - present