Antonia Tourinho Rocha

CRO - Brazil at Factorial

Antonia Tourinho Rocha has a diverse background in various roles and industries. Antonia started their career as an intern in marketing and strategy at AgroTools Gestão e Monitoramento GeoEspacial in 2012. Antonia then interned in marketing and sales strategy at Santander Brasil in 2012, where they focused on strategic planning and statistical analysis. In 2013, they interned in economic research at Santander Asset Management, where they monitored economic indicators and assisted in creating strategic action plans.

Antonia continued their career at Santander Asset Management as an on/offshore institutional sales analyst from 2014 to 2015. Antonia was responsible for prospecting and managing relationships with private banking, institutional, and global investment clients. Antonia also developed local and global investment products and implemented strategic plans.

From 2016 to 2017, Antonia worked as a commercial manager and product owner at Movva, focusing on market research, communication solutions, and sustainable rural development. Antonia then joined EloGroup in 2017 as a consultant and project manager, where they conducted market research, developed communication solutions, and implemented the Go to Market strategy for the third sector and the public.

In 2020, Antonia became the product head at EuSaúde, where they oversaw the development, strategy, and operational management of telemedicine and telemetry solutions. Antonia also implemented devops and helpdesk teams and automated care lines.

Antonia then worked at EloGroup again from 2021 to 2023 as a consultant and project manager. Antonia'sresponsibilities included leading project teams, conducting workshops, and creating a public innovation lab. Antonia also worked as a partner and co-founder at TELEVETS from 2021 onwards, where they played a significant role in planning, developing, and implementing the MVP for an online interaction platform between tutors and veterinarians.

Currently, Antonia is the Head of Partnerships & Strategy - Brazil at Factorial HR, a fast-growing HRtech unicorn. Antonia is responsible for developing partnerships and strategies to improve HR solutions for SMEs worldwide, focusing on automating administrative tasks and providing insights for efficient operations.

Antonia Tourinho Rocha completed a Bachelor's degree in Economics from FAAP - Fundação Armando Alvares Penteado, graduating in 2014. Antonia then pursued a post-graduate specialization in Solution Architecture and Software at XP Educação starting in 2023. Additionally, they obtained the CPA20 certification from ANBIMA in 2014.

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