Pinky Yadav

Performance Marketing Manager at Factorial

Pinky Yadav is a seasoned marketing professional with extensive experience in performance marketing and campaign management. Currently serving as a Performance Marketing Manager at Factorial since April 2023, Pinky is responsible for strategy development and optimizing customer-centric campaigns. Previously, Pinky worked as a Marketing Acquisition Executive at Degusta Box, focusing on enhancing Google Ads and social media campaigns. As the Founder of Liveda, Pinky created an e-commerce platform for affordable rehabilitation devices. Experience also includes roles as a Marketing Analyst at Audience Serv, Junior Business Consultant at MAP - EADA ACCIÓ, Inflight Services at Qatar Airways, Campaign Manager at JLT Group, and Sales Representative at BT. Pinky holds a Master's in Management from EADA Business School and a Bachelor's in Business Administration with a major in Marketing from St. Andrew's College of Arts, Science and Commerce.

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