Mattia Cugini

Mattia Cugini is an experienced creative professional with a strong background in copywriting and creative strategy, currently serving as CD at Factory Prime S.r.l. since June 2014. In this role, Mattia oversees creativity, copywriting, and creative strategy for both online and offline campaigns for prominent clients such as Moet Hennessy, Harley Davidson, and Luxottica. Prior experience includes heading digital copy at M&C Saatchi, where Mattia managed integrated campaigns for major brands like Sky and Samsung, along with serving as Deputy Creative Director at the same agency. Mattia's career began at Parisi Ferrandi:Eretici as a copywriter, with subsequent roles at Proximity BBDO and D'Adda, Lorenzini, Vigorelli, BBDO, contributing to campaigns for notable brands including Gillette and BMW. Education was completed at Accademia di Comunicazione.