Victoria Vancoevorden

Victoria Vancoevorden has extensive work experience in content marketing, social media strategy, and brand development. Victoria has held various roles in different companies, including FactoryFix, UPshow, ATI Physical Therapy, Chamberlain Group (CGI), O'Reilly DePalma, and the Village of Orland Park, Illinois.

At FactoryFix, Victoria worked as a Senior Content Marketing Manager, where they developed the company's first-ever content marketing and social media strategies. Victoria was responsible for the end-to-end execution of the content marketing practice and social media plan. Victoria also created persona-based content grounded in SEO keyword research to guide targets through their buying journey.

As a Content Marketing Manager at UPshow, Victoria built and launched a new social media strategy, resulting in year-over-year growth across communities, web traffic, engagement, and organic leads. Victoria also reimagined the editorial content strategy, creating impactful content and streamlining content development processes. Victoria conceptualized and wrote engaging content to drive acquisition.

During their tenure at ATI Physical Therapy, Victoria served as a Social Media and Content Development Manager. Victoria was responsible for content strategy and writing across various digital channels, including website, blog, email, social media, paid media, and in-clinic materials. Victoria spearheaded the development of monthly content kits for different business units and established a new social media strategy and editorial process to support business objectives.

At Chamberlain Group (CGI), Victoria held the role of Sr. Social Media Specialist. Victoria managed content strategy and development for three brands across multiple social profiles, achieving significant growth in engagement, impressions, and audience. Victoria also implemented user-generated content strategies and coordinated social media influencer programs to increase brand awareness.

Victoria also gained experience at O'Reilly DePalma, where they worked as an Account Supervisor, overseeing a social team and managing full-funnel planning. Victoria increased client Facebook page following through community engagement and strategic advertising. Victoria also identified brand awareness and engagement opportunities through social listening.

Victoria'searlier roles at O'Reilly DePalma included Account Coordinator and Editorial Intern, where they managed client social media presence, curated content, engaged with followers and influencers, and contributed to content creation and media relations.

Victoria began their career as a Marketing Communications Consultant at the Village of Orland Park, Illinois. In this role, they assisted in managing the village's social media platforms, wrote and edited press releases, and hosted a local television show, conducting interviews with public officials.

Overall, Victoria Vancoevorden has a diverse background in content marketing, social media strategy, and brand development, with a track record of implementing successful strategies and driving growth for various organizations.

Victoria Vancoevorden completed their Bachelor of Arts (B.A.) degree with a concentration in Communications, specifically in Advertising and Public Relations, from Saint Xavier University. Victoria attended Saint Xavier University from 2011 to 2013. Prior to that, they attended the University of Illinois Chicago from 2009 to 2010, although no specific degree or field of study is mentioned for that period.

In terms of additional certifications, Victoria obtained the following certifications: Google Analytics for Beginners, Introduction to Data Studio, SEMRush Content Marketing Fundamentals, SEMRush Content Marketing Toolkit, Shane Snow on Storytelling, Google Ads, and Wrike Product Mastery: Silver. These certifications were obtained from various institutions such as Google Analytics, Semrush, LinkedIn, Google Ads, and Wrike. The specific months and years of each certification vary, with the most recent being in 2021.