Mahesh Srinivasan

Mahesh Srinivasan has over 13 years of work experience in the field of digital analytics and marketing strategy. Mahesh currently holds the position of Senior Principal Analyst at Factspan since 2023. Prior to that, they worked at eClerx from 2020 to 2023 as a Senior Solution Consultant, where they were responsible for implementing Adobe Analytics using Adobe Launch and improving marketing channel data collection. From 2016 to 2020, Mahesh was a Senior Associate at SapientRazorfish, focusing on marketing strategy and analysis. Mahesh also worked at Vodafone as a Consultant in Digital Analytics from 2015 to 2016, and at eClerx as a Consultant in Digital Analytics from 2012 to 2014. In these roles, they were involved in experimentation, optimization, and analyzing the performance of various experiments and customer journeys. Before that, Mahesh worked at NVISH Solutions as a Senior Web Analyst from 2011 to 2012, where they leveraged web data for customer journey optimization and experimentation. Mahesh started their career in 2010 at Dot Com Infoway Limited, specializing in digital marketing and analytics.

Mahesh Srinivasan completed their Bachelor of Engineering degree in Computer Science from Hindustan University in 2010. Later, they pursued a PGDM degree in Marketing from the Institute of Management Technology, Ghaziabad, which they completed in 2015. In addition to their formal education, Mahesh has obtained certifications in "Defining and Achieving Professional Goals" and "Strategic Thinking" from LinkedIn, and in "Adobe Data Workbench" from Adobe.