Fair offers a forward-thinking alternative to traditional car ownership with an app that lets you shop, get approved and pay for your next car.

Automotive

Fair

Georg Bauer is the current Director at Fair. Georg has also been the Co-Founder of Fair.com from September 2016 to December 2020. Prior to that, they were the Financial Services Leader, EU & APAC at Tesla Motors from December 2013 to September 2016. 

Bauer's long and successful career in finance began at Citibank where they worked as a Corporate Finance Manager from January 1972 to December 1977. Georg then joined Daimler-Benz AG as the Director of Financial Services and Chief Financial Officer of Freightliner Credit. In 1999, they were appointed to the Board of Daimler Financial Services where they served until 2003. Following that, they became the CEO of Mercedes-Benz Credit Corporation in the USA until 1998. In 2004, Bauer was appointed CEO of [BMW Group](/org/bmw-group)'s Global Financial Services and held that position until 2011. Georg's most recent role was at Tesla Motors where they served as the Financial Services Leader for EU & APAC from 2013 to 2016. Georg Bauer has been influential in the finance industry for many years and continues to be a leader in the field today.

Georg Bauer

Craig Nehamen is the Co-Founder & Chief Strategy Officer at Fair. Craig has over fifteen years of experience in strategic planning and business development. Prior to joining Fair, Craig served as the Vice President of Strategy and Corporate Development at [Westlake Financial Services](/org/westlake-financial-services). Craig has also worked as a strategic planner at Y&R Chicago. Craig has a bachelor's degree in economics from the [University of Illinois at Urbana-Champaign](/org/university-of-illinois-at-urbana-champaign).

Craig Nehamen received their MBA from [Northwestern University](/org/northwestern-university)'s Kellogg School of Management with a focus in finance. Prior to that, they completed their BSBA at Washington University in St. Louis' Olin Business School with a minor in psychology.

Craig Nehamen works with Matthew Cacciola - EVP, Design, Boone Park - EVP, General Counsel, and Jay Trinidad - CPO. Their manager is Bradley Stewart, CEO.

Craig Nehamen

Jay Trinidad is the Chief Product Officer at Fair. Jay previously served as the President and General Manager of Discovery Kids, and as the Vice President of Digital for [McDonald's](/org/mcdonalds) in Japan. Jay has also held positions as the Global Vice President of Business Operations for Gengo, and the General Manager of Japan for Square.

Jay Trinidad attended [Stanford University](/org/stanford) and [INSEAD](/org/insead).

Jay Trinidad reports to Bradley Stewart, CEO. They work with Boone Park - EVP, General Counsel, Matthew Cacciola - EVP, Design, and Cassandra Campbell - VP, Product.

Jay Trinidad

Senior Vice President Tim Martin has been with Fair.com since December 2016. Prior to that, they were with [LeasePlan](/org/leaseplan) from August 2005 to December 2016 as Senior Vice President of US Operations. From January 2001 to December 2005, Tim was with Saab Cars USA as Manager of Sales Operations. Tim began their career in 1984 as a Supervisor with GMAC and held that position until 1994 when they moved to Mercedes-Benz Credit Corporation as Dealer Relations Manager, a position they held until 2001.

Tim Martin reports to Bradley Stewart, CEO. They work with Lisa Russell - EVP, People, Jay Trinidad - CPO, and Cassandra Campbell - VP, Product.

Tim Martin

Chris Martin

Prior to joining the Vision Fund, Adam was President of Cerberus Capital’s 125-person global operating team. He has held senior executive roles, including CEO, CFO and Chief Transformation Officer, for multiple businesses, and has acted as a senior advisor to or served on the board of more than 15 companies. His current role at the Vision Fund is focused on delivering strategic and operational support across a number of portfolio companies around the world.

Adam Hiebe

Jennifer Parke

Matthew Cacciola

Kirk has a decade of experience running treasury and capital markets for large fleet companies, and is well known on the capital markets side

Kirk Shryoc

Lisa Russell

VERVIEW: Commercially-oriented CEO focused on business-building, team / culture and investor returns.

ACCOUNTABILITY: P&Ls of $500-750m, organizations with 1-2k employees and total AUM of ~$1B.

LEADERSHIP: Turnarounds & business model pivots, rapid growth & scaling as well as mergers & roll-ups.

SECTORS: Technology-enabled B2B & B2C services as well as asset-intensive business models -- particular emphasis in complex / regulated logistics, transportation & mobility, travel & hospitality, industrials and value-added distribution.

EXPERTISE: 1) Developing GTM (with a focus on consumer brands and DTC), 2) digitizing & scaling services businesses, 3) building high performing teams and 4) executing M&A & other capital markets activities.

PASSIONS: Leadership, mindfulness, decision-making as a science, investing, family, youth soccer and Park City. 

Fair

Org chart

Teams

Leadership Team

CEO and Executive Team

Board of Directors

Founding Team

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