Robert P. Stiller

Director at Fair Trade USA

Robert Stiller, long time entrepreneur and Fair Trade enthusiast, brings with him over 40 years of business, fundraising, and coffee industry experience to the Fair Trade USA Board of Directors. After making his first fortune as the Co-founder of E-Z Wider doublewide rolling papers, Robert entered the coffee business by founding Green Mountain Coffee Roaster (GMCR) in Vermont in 1981, taking it public in 1993. He served as its Chairman, President, and CEO from 1981-2007, when he hired his successor and remained Chairman until 2012. He later retired and was made Chairman Emeritus.

Over the years, Robert Stiller led a number of key initiatives with a very inclusive, innovative culture that helped propel the growth of GMCR. For example, he spearheaded investment in Keurig in 1998, and purchased it outright in 2006 to transform the company from a regionally recognized specialty coffee roaster to a leader in the emerging single-serve beverage category in North America. GMCR became Keurig Green Mountain in 2014.

Under his leadership, the company also received numerous international accolades for its environmentally and socially responsible business practices. Since 2010, Fair Trade USA has recognized GMCR as the world’s largest purchaser of Fair Trade Certified™ coffee. It was one of the first national brands to bring Fair Trade coffee to mainstream U.S. consumers in 2000. It also donates 5% of its operating income on charitable causes, and offsets 100% of its direct greenhouse gas emissions. Today Robert serves on the Board of the Norton Museum and is Chairman of the Board of AgNovos, a medical device company. He was named Entrepreneur of the Year by Forbes in 2001 and helped establish the Stiller School of Business at Champlain College to include many of the management techniques that made GMCR so successful.


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