Jim Curl

Jim Curl has extensive work experience in the beverage industry. Jim is currently working as the Senior Vice President Of Sales at fairlife, LLC since June 2021. Prior to this, they held the position of Vice President - East at Minute Maid Business Unit / Coca-Cola North America from July 2017 to June 2021. Jim also worked as the Vice President, Delhaize Total Beverage Team at Coca-Cola North America from April 2013 to July 2017. Before that, they served as the Director, South/Central, Retail Sales at Coca-Cola North America from 2005 to 2013. Jim's earlier roles include Director, Business Planning at Coca-Cola North America from 2001 to 2004 and Group Director, Category Management from 2002 to 2003.

Jim Curl attended the University of South Carolina from 1977 to 1981, where they earned a Bachelor of Science (B.S.) degree in Business Administration, Management, and Operations. During their time at the university, Jim was also appointed as the Captain of the USC Baseball Team.